On Monday Night Football at Acrisure Stadium on September 18, 2023, Cleveland’s Browns player Nick Chubb got a nasty hit from Pittsburgh Steelers player Cole Holcomb. Chubb got hurt and couldn’t play anymore. It was a big deal for the season, as told by Joshua Gunter from cleveland.com. The broken leg made everyone worried.
Looking at all sports in Cleveland for 2023, it was a sad one with significant losses. The city was low when famous people like Jim Brown, Nick Gilbert, and John Adams died. Also, the Cleveland Guardians said goodbye to their leader for a long time, Terry Francona. He retired after being in charge of the team for 11 years and doing very well.
One moment was unfortunate for Cleveland sports in the middle of difficulties. It was when their favorite Browns runner, Nick Chubb, got a bad knee injury playing against the Pittsburgh Steelers.
This lousy thing affected the field and social media websites all over. Using Social News Desk software to manage social media, the Cleveland social team looked at all the posts they sent on Facebook, Twitter, and Instagram from January 1 to December 5, 2023.
The team organized the data by counting total interaction, including likes and comments on Facebook, shares of posts, views of videos, and clicks on links connected to individual posts. In all the posts made during the year, one event stood out for how many people interacted with it on cleveland Facebook page.
The number one post with an impressive 343,669 total interactions was about Nick Chubb’s surprising season-ending injury. Fans quickly responded, showing both surprise and backing. CLEVELAND shared a link to an article that collected opinions from all over the sports world. The post got almost 15,000 likes on Facebook, more than 1400 shares and 957 clicks.
This showed that Chubb’s injury sincerely made the local and bigger sports groups in Northeast Ohio love their local sports teams. When they supported Nick Chubb on social media, it showed how close the community is with its favorite athletes, even when things are tough.
